Marketing For Law Firms
The Tools You Need To Succeed
LEGAL MARKETING
WHAT WE DO
Website Development
Many lawyers may begin by wondering whether or not a website is strictly necessary for their...
SEO & SEM
SEO and SEM are both digital marketing techniques which are focused on driving traffic to...
Social Media Marketing
Embracing social media marketing is a great way to bring your brand into the public eye, as well as banish...
Network Growth
Lawyers have been implementing marketing strategies that use funnels to attract and engage ...
While law and digital marketing may not immediately appear to go hand in hand, the two have been forced to become fast friends, with the rise of the internet and digital space changing the way businesses advertise, attract new clients, and evolve in a competitive landscape.
While law firms primary responsibility is to offer legal advice and representation to clients, there is no denying that firms are, first and foremost, a business. And just like any other business, surviving can be tough – you need to constantly change, adapt and evolve if you want to succeed. By taking advantage of key digital marketing tools, you can ensure that your firm is at the top of the list of options, and that it becomes the number one choice for clients requiring your services – and all with minimal effort on your part!
There are three main ways you can boost the status and reputation of your law firm and pull off a first class marketing campaign: website design and development, SEO and SEM, and social media marketing. To help you get started, read on to gain an overview of these three essentials, and prepare to take your business to the next level.
Website Development and Design
There are a few essential elements to include on your website:
- Your geographical location
- Your main areas of legal practice
- The team members, and their specialities
- Testimonials from satisfied customers
- A clear way to contact you
- Your brand message and voice
Make sure that your site is clear and consistent, with your branding visible, plenty of images, and clear, easy to understand content which encourages potential clients to get in touch and make the most of your services.
SEO and SEM
While law and digital marketing may not immediately appear to go hand in hand, the two have been forced to become fast friends, with the rise of the internet and digital space changing the way businesses advertise, attract new clients, and evolve in a competitive landscape.
While law firms primary responsibility is to offer legal advice and representation to clients, there is no denying that firms are, first and foremost, a business. And just like any other business, surviving can be tough – you need to constantly change, adapt and evolve if you want to succeed. By taking advantage of key digital marketing tools, you can ensure that your firm is at the top of the list of options, and that it becomes the number one choice for clients requiring your services – and all with minimal effort on your part!
There are three main ways you can boost the status and reputation of your law firm and pull off a first class marketing campaign: website design and development, SEO and SEM, and social media marketing. To help you get started, read on to gain an overview of these three essentials, and prepare to take your business to the next level.
Social Media Marketing
With social media having taken over most of the world, this is an excellent tool for increasing and promoting brand awareness, as well as connecting directly with your clients on a faster and more personal level.
There are four main platforms to explore:Each of these have their own strengths, and can be used to make connections, build your brand authority and reputations, and communicate directly with your clients on a more personal level.
The Magic of Marketing
The traditional vision of legal marketing tended to rely on word of mouth, recommendation, and having the monopoly over a specific location, or area of law. While these are still valid, the eruption of digital marketing means that firms need to constantly grow, evolve and develop, if they have a hope of surviving and thriving in a competitive industry. By taking advantage of the tools available, you can increase your client pool, strengthen connections with existing clients, and make sure that you are always top of the list when it comes to seeking reliable, professional legal advice.
