How Can Website Design and Development Boost Your Law Firm?
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There is a common misconception that the legal profession is above such trivialities as “marketing” – but this could not be further from the truth. Building your brand is integral to helping increase your client base, and can make a huge difference to your practice. The core of this is to ensure that you have a solid, reliable and top-quality website – this will be the first port of call for many of your customers and, as the old adage goes, you only get one chance to make a first impression.
Why Do I Need A Website?
Many lawyers may begin by wondering whether or not a website is strictly necessary for their practice, and the answer is always a resounding yes. A website gives your customers somewhere concrete to go, rather than simply relying on a telephone call or email, as well as vital information about your services and offerings – this tells the prospective client whether or not you are worth working with, and whether you offer what they need.
It offers time to breathe and explore the services of your firm, as well as get an idea of your ethos, attitude, and way of working. In many cases, the quality of your site can make or break a client’s decision to contact you for legal assistance and representation.
What To Include
There are a few must-haves which can help your firm to really stand out for all the right reasons, and ensure that you are meeting the needs of new and potential clients.
- What You Offer
When clients are searching for your firm, they will be looking for fast, concise answers to their problems – make sure that they can find the information they need clearly. Your homepage should be clear about what you offer, your areas of speciality and expertise, and your previous strengths and successes.
- Where You Are Based
In our digital age, remote working has become increasingly common, and so geographical location is not necessarily as important as it once was. Despite this, the sometimes sensitive and delicate nature of law means that many clients will prefer face to face interaction – particularly if you will be seeing their case through to court. Your website should clearly display the location or locations of your office, and the areas in which you practice.
- Who You Are
Your site should also give some indication of who you are, and including individual lawyer biographies are a key part of this. Bios should include information about where you trained, what your strengths are, your capabilities, and any notable successes or achievements which have formed a part of your career. This is also a chance to inject some personality into the site – let your clients get to know the real you; approachability is an important factor, and being open and accessible can really boost your firm.
- How You Can Help
Many law firms fall into the trap of filling their websites with complicated legal jargon, as well as displaying their own legal expertise and experience – your clients will take this as a basic assumption. Rather than attempting to showcase how good you are, you need to place the focus on how you can help clients to solve their problems – the emphasis needs to be on your audience.
- Clear Contact Details
One of the most important elements to include is clear contact details – once you have convinced your clients that you are the right firm to solve their problems, they need to be able to contact you as quickly and easily as possible. These details also need to be placed carefully throughout the site.
- Customer Testimonials
Including testimonials from real life customers can help to give you the edge over the competition, as well as enhance your trustworthy and reliable reputation. It also helps to “put your money where your mouth is”, and highlights proven experience and expertise in a specific area
- Your Brand Message
Overall, one of the most important aspects your site needs to include is a clear brand message – what sets you apart from competing law firms? Your website needs to have a strong initial impact, with clear, distinctive branding and design which is consistent across the website, and any social media platforms for a cohesive and professional feel. Keep content clear and easy to scan, with short sentences, subheadings, and clear, concise paragraphs.
When it comes to branding and marketing your law firm, website design and development are some of the most important tools in your arsenal. You need to be approachable and accessible, while still conveying a sense of professionalism and authority. Help your clients to find you, understand you and contact you with minimal effort – this can be vital in helping you to stand out from the competition, and ensure that your firm is remembered and noticed for all the right reasons.